Podcast Interview Bannouze: Key Steps for a Successful Go-to-Market Strategy (French)

I had the chance to be a guest on Bannouze, the go-to marketing podcast, to share insights on building a powerful GTM strategy that drives successful launches. Whether you're gearing up for a product launch or exploring new approaches, this episode has plenty to offer!

Here’s what we dive into:

1️⃣ Nailing Product-Market Fit: Understand the problem your product solves, segment your audience, and target effectively with frameworks like STP.

2️⃣ Picking the right channels: From LinkedIn and Google Ads to YouTube, test different platforms, fine-tune your approach, and scale what delivers the best ROI.

3️⃣ Designing a standout customer experience: Map out the customer journey and optimize every stage, from building awareness to driving loyalty, with a personalized touch.

4️⃣ Monitoring performance in real time: Leverage tools like Google Analytics, CRM systems, and marketing automation to tweak and improve your campaigns as you go.

🎯 The secret sauce: A data-driven mindset and the right tools to optimize every step and scale what works best!

🔗 Listen to the full episode now on Bannouze.

Enjoy!

Apple Podcast