Head of Marketing

Company

beqom

Location

Nyon, CH

Year

2018 - 2020

Happiness is the best driver for success. beqom mission is to make the workforce of their customers happy. beqom drives happiness by allowing business managers to lead, align, and motivate employees and partners.

The beqom Total Compensation platform is used globally across all industry sectors by over 100 large companies such as Microsoft and Vodafone.

It addresses all Performance and Compensation aspects such as Salary Review, Bonus, Long-Term Incentives, Commissions, Benefits, Non-cash rewards and all key drivers towards Employee Performance and Sales Performance. HR, Sales and Finance leverage the platform to drive performance, retention, cost optimization, efficiency, compliance and… happiness among their people.

VISIT WEBSITE

Strategy and team scaling

I joined beqom after their Serie A from Goldman Sachs. The goal was to scale and organize the marketing department.

I built and managed the global B2B marketing team, growing it from 3 to 26 professionals to support the growth of the scale-up company.

I was responsible for all aspects of the marketing and communications plan. I structured the growing marketing department into 4 teams: Content Marketing, Digital Marketing, Field Marketing and Enterprise Sales Development.

Digital transformation

Led the company's digital marketing transformation by implementing a new CRM and integrating it to the existing SFDC instance, launching their new website in 3 languages (EN, FR, DE), set up marketing automation programmes and newsletters.

Strong focus on lead generation

beqom has placed a strong emphasis on lead generation to attract new customers and drive growth. By implementing targeted marketing campaigns, utilizing advanced analytics, and leveraging data-driven insights, beqom effectively identifies and engages potential clients. The robust lead generation strategies include content marketing, social media outreach, paid channels, cold calling and participation in industry events, all designed to capture and nurture high-quality leads. This focused approach has enabled the marketing team to build a strong pipeline of prospective customers, fueling beqom expansion and establishing a solid foundation for sustained success.

74%

of opportunities generated by marketing sources

63%

of new SaaS subscription (in USD) came from marketing sources

in 2019

Branding

Managed a brand identity project including redesign of the brand assets, semantic guidelines and corporate video.

Content Marketing strategy

Defined and launched a new content marketing strategy: newsletter, PR, online financial academy, SEO, social media, white papers and blog to increase website traffic.

Client Success Stories

Showcasing successful implementations and satisfied clients has helped beqom build credibility and attract attention. Client testimonials and case studies have demonstrated the tangible benefits of their solutions, thereby bolstering their reputation.

Press relationship, industry analysts recognition and awards

beqom has effectively leveraged strategic marketing and public relations efforts to enhance their visibility. By participating in industry events, publishing thought leadership content, and engaging with the media, they have maintained a strong presence in the industry.

Recognition and Awards

Winning prestigious awards has significantly boosted beqom’s profile. For instance, the 2018 SVC Suisse Romande Award recognized their innovation and impact in the SME Swiss market, highlighting their achievements among peers and potential clients.
The EY Entrepreneur of the Year 2019 award further validated their leadership and entrepreneurial spirit.

Such accolades not only enhance credibility but also attract media coverage, contributing to their overall success.

Global Expansion and Partnerships

beqom's strategic expansion into new markets and forming key partnerships have significantly broadened their audience and increased press coverage. Collaborations with tech companies and consulting firms have enhanced their market presence. Additionally, endorsements and positive reviews from influential analysts like G2, Gartner, and Forrester have bolstered their credibility and visibility, further driving their success.